Pundits keep predicting the end of books, and while brick and mortar bookstores are certainly suffering, literature itself shows no signs of vanishing. Publishing has been a vital part of the Adventist mission since its beginning. The Pacific Union Conference literature ministries program is all about providing relevant, attractive, and truth-filled literature to conferences, churches, and individuals for Bible study and evangelistic efforts. Literature ministries takes place in local churches, in the form of full-time (adult) bookselling programs, and in part-time student programs, providing resources for people to complete Bible studies and possibly go on to attend local evangelistic series.
In addition, YouthRush and SOULS West offer opportunities for literature outreach. YouthRush is a unique program developed to involve Seventh-day Adventist youth in outreach ministries. The cornerstone of this ministry is door-to-door visitation. SOULS West is an outreach ministry training school for youth, equipping them for leadership in using the literature ministry as the basis for evangelism. Students graduating from SOULS West receive certifications in Literature Evangelism, Magabook Leadership, Bible Work, and Outreach Coordinator.