Using color consistently assures a uniform brand presentation and underscores the essential personality of the Pacific Union Conference. A palette of colors has been carefully selected to represent the various geographical regions of the Union and to work harmoniously when used in combination. When creating visual media, select colors from those shown here.

To add range to the color palette, tints of the colors may be used where appropriate.

Use the formulas below to accurately reproduce the colors included in the palette. Use the CMYK formula for color printing, RGB or hexadecimal for the web and video.