Consistent type style is a key ingredient to the Pacific Union Conference brand “look and feel”. All publications should make use of only the two typefaces shown below for most purposes. Exceptions may be made only when a specific style is needed to illustrate an editorial theme—for example, an antique font might be used to illustrate an article about the church in the nineteenth century. Open Sans is the preferred typeface for most applications.

Merriweather is a serif typeface that has a more traditional feel. It is also very legible when set in long columns. Use Merriweather for magazines, books, and other long documents or for publications that require a more traditional presentation.